The Sound Agency Fact sheet

The Sound Agency was formed in April 2004 to help organisations achieve better results through the better use of sound. It is the world’s first strategic sound consultancy, uniquely combining knowledge and understanding of management, marketing, communication and sound.

The three key business benefits available from conscious, intentional and appropriate use of sound are: increased sales (along with increased customer satisfaction), increased brand potency and value (as well as more effective marketing communications), and increased productivity (along with increased staff satisfaction).

The Sound Agency’s services include carrying out sound audits and aural customer journeys, creating audio brand guidelines and brand sound, and designing and installing soundscapes in physical spaces or on websites.

We are thought leaders in the field, and have been featured in The Daily Telegraph and The Guardian, on Radio Five Live’s Wake Up To Money and on Radio Four’s The Sound of Life, on ITV’s Tonight With Trevor McDonald, and in numerous trade magazines.

Our clients include EDS, Tesco, Marks & Spencer, Early Learning Centre, The Body Shop, Interbrand and VideoNetworks.

The Sound Agency’s resources include acousticians, sound designers, brand experts, psychoacousticians, composers, sound engineers and software engineers.

The Sound Agency has several leading-edge technologies at its disposal, including: hypersonic sound (directed beams of sound with little overspill); generative sound (computer-created soundscapes that never repeat); noise cancellation (phase-cancelling regular noise to remove it completely); and surface transducers (which turn any hard surface into a loudspeaker).

The Sound Agency’s founder is Julian Treasure, the founder and former Chairman of leading contract publishing company Just Customer Communication. Julian was Chair of the Association of Publishing Agencies and of the government’s Digital Content Forum; he was a director of the Periodical Publishers Association and chair of PPAinteractive. He is a lifelong musician and is passionate about sound.

To learn more about the services:

Click here for more about Audio Branding
Click here for more about catering for ears
Click here for more about increase retail sales