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PRESS
RELEASE**PRESS RELEASE**PRESS RELEASE
1st
DECEMBER 2006
Cherie
Blaire, David Lammy MP, Joan Armatrading, Julian Lloyd-Webber
are amongst 150 dignitaries who listened to live performances of
Katie Melua and All Angels at the House of Commons when
launching PLAYTIME, the online music for schools service that,
for the very first time, makes the entire music industries
repertoire available for education.
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There was a loud applause at The House
of Commons on Thursday afternoon when Whispering Bob Harris
launch a new service called PLAYTIME which, for the very first
time, makes the music industries entire repertoire available
online to schools colleges and universities for the purpose of
education. The 150 dignitaries from the worlds of politics,
education and music, including David Lammy – Culture Minister,
Cherie Blaire, Joan Armatrading and Julian Lloyd-Webber, who
enjoyed stunning live performances from Katie Melua and All
Angels were the icing on cake of a brilliant initiative and
launch party.
Whispering Bob congratulated the music
industry on their support for PLAYTIME and followed this with
the serious point that the music industry was happy to offer
their repertoire at a substantial for education but could only
do so through the revenues they generate out of these same
copyrights.
Bob ask the educators to teach their
student to respect copyrights and to explain to them the effects
if they illegally downloaded music. Bob continued by asking the
politicians to support the industry with legislation to protect
their copyrights and to extend the term of the sound recording
copyright to 70 years. These last two points were supported by
over two minute’s rapturous applause from all of the
attendees.
PLAYTIME is the initiative and
brainchild of Broadchart, the leading supplier of music and
technology solutions to business and the owners of the famous
‘Phil Swern’ Music Collection which has a multimillion track
music library that has all genres of music as well as every Top
40 hit single since the charts began in 1952 to date. Broadchart
update the library on a daily basis with thousands of new
releases.
“It was brilliant that Bob made these
very important points about teaching children to respect
copyright, legislation to protect copyrights and extending the
term of the sound recording copyright” said Andy Hill –
Broadchart’s CEO –
Hill
Continued. “Bob was making the simple statement that the music
industry has, for the very first time, made their entire
repertoire available to education for education at a massive
discount and it could only do this if their revenues were
protected. You can’t fault the argument”
QUOTATIONS
“PLAYTIME
is
a rich and exciting resource that will benefit young people. All
young people will relish the chance to make use of this amazing
range of songs across many decades
within music lessons and across the wider curriculum”
“Making
links between the music industry and music education is
something I feel passionately about. I am pleased to support PLAYTIME as a great example of this in practice.” – David
Lammy – Culture Minister
“I
know this music collection and it is remarkable and
comprehensive. To make this available to all students in the UK
of all ages will deliver untold benefits. I would encourage
government, educational establishments and the business
community to support this worthwhile and unique opportunity” -
Andrew Lloyd Webber
“PLAYTIME
offers teachers a service which they can’t get anywhere else.
There is nothing else quite like it. The good thing is that PLAYTIME
can be used across the whole curriculum”
- Leonora Davies MBE - Chair of the Music Education Council (MEC) and
member of the Music Manifesto’s Steering Group.
“It’s
absolutely fantastic. We were looking for some really obscure
songs and they had them. PLAYTIME
really enhances the library and the music staff think it’s a
brilliant resource for everyone to use”-
Sarah Reed -
Learning Centre - South Downs College
“We
have been testing the service and we found it to be fast, simple
to use. This is important as the many uses and classes we use
the service require student of all ages an capabilities to be
able to use and enjoy this incredible resource”
– Chris Bryan –
Headmaster – St Birinus Boys School.
“It
has taken a long time to launch the service and we have had
tremendous support from the record companies and music
publishers. The point that took the time to agree was not the
principle of the service, as this was never questioned, but the
price payable to the copyright owners for use of their property.
The
debate was to ensure people did not consider music to be free
whilst ensuring that all children and teachers have access to
this unique resource at a substantial discount. It took time and
we achieved a very good price versus that charged to commercial
organisations and the record companies and music publishers
should be thanked for this understanding.
All
we ask of the teachers is that they take a little time to
explain to their students the reason for copyrights, explain
that music is not free and the effects on peoples lives when
they download music from illegal music sites. Similarly, we
would ask the politicians to help us protect copyrights and
extent the term for the sound recording. It is only through the
revenues that are generated from these copyrights that allow
services like PLAYTIME to be offered to education. A typical
school can have unlimited access to this unique resource for
less than the price of a CD per week. The stipulation is that
the service is for education not recreation” – Andy Hill – CEO – Broadchart Limited
“This
collection has been a life time obsession for me and to see it
used in schools across the country will give me enormous
pleasure. I’m
sure students and teachers alike will discover and enjoy music
that they would never find and will have it available
immediately at their fingertips. It is also the vision and
technology of my colleagues at Broadchart that will provide an
unrivalled resource to the children of this country and will
help secure the future of our music industry” –
Phil Swern – Direct or Music – Broadchart Limited
“PLAYTIME
is an amazing resource for schools. Good quality, broad ranging
material that can be easily accessed, will stimulate and support
learning whatever the age and phase of students and their
teachers! The addition of suggestions for listening and other
activities drawn from particular pieces is especially valuable.”
Sarah
Hennessy - Chair of National Association of Music Educators
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ABOUT
BROADCHART
Broadchart
are the leading supplier of music and technology services to
businesses. They own the unique and invaluable Phil Swern
Collection which is a multimillion track music library with all
genres of music including every Top 40 Hit single that has ever
been released since the charts began in 1952. They add thousands
of new releases every day.
Broadchart
have all of this unique library digitised and hosted on massive
computer servers with licenses from the record companies and
music publishers and offer services to advertising agencies,
broadcasters, retail stores and digital jukeboxes.
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FOR
MORE INFORMATION CONTACT
ANDY
HILL
TRUDIE MYERSCOUGH-HARRIS
BROADCHART LIMITED
BROADCHART LIMITED
TEL NO: 020 7637 8800
MOBILE: 07801 459 202
MOBILE:
0780 1231415
WEB: www.broadchart.com
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